NI Orienteering

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To create promotional material that will promote orienteering and bring in new members. The target audience that our promotional content will be aimed at will be of three different criteria. These three criteria consist of, Females ages 16-24, Families, Children from a lower social economic background. We aim to create a high intensity, fun and energy filled video. The outcome of this aim is to hopefully build more members within the orienteering community by highlighting the fun yet competitive aspect of the sport, whilst breaking preconceived conceptions already surrounding the sport.

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