Best Buddies is a non-profit organisation, which creates a one on one friendship opportunity for people with intellectual and development disabilities. Our client wanted us to attract more ‘peer buddies’ by making a promotion video, video explainer and website for ‘peer buddies’ to talk and share their experiences. CAN’s target market for the Promotional video will be targeted mainly at teenagers particularly males showcasing some of the activities that are available at CAN and showing examples of Best Buddies days out. The animation will be an explainer video for the Peer Buddies this will be aimed at teenagers aged 16/17 and will be used during presentations to try and help explain the Best Buddies process in a fun and informative way which will hopefully relate to them more than just a PowerPoint presentation. The website will be an online space which will incorporate all of the social media and will be designed to appeal to mainly teenagers between the ages of 15 and 18.