Share Discovery Village is the largest residential activity centre on the shores of Upper Lough Erne outside Lisnaskea, Northern Ireland. It is a fully accessible holiday village that offer a wide variety of activities for children, families, groups, and clubs and fully accessible for those with disabilities.

The aim of this project was to create an Instagram campaign to increase Share’s capacity and reach a wider target audience with a brand refresh that appealed to their existing audience whilst attracting a new younger audience. The aim for the new visual identity was to create an updated look that was fun, fresh and modern, but without dramatically changing the ‘known’ look and style that they originally had.